Satyamev Jayate received an overwhelming positive response and feedback from both the critics as well as the public. The show was widely appreciated by several film and television personalities, politicians and social activists for its research, format, presentation and content. The show highlighted sensitive social issues prevalent in India such as female foeticides, child sexual abuse, dowry, medical malpractice, honor killings, insensitivity towards the physically disabled, domestic violence, overuse of pesticides leading to pesticide poisoning, alcoholism, untouchability, plight of senior citizens and water crisis.
Uday Shankar, CEO of STAR India, suggested Aamir Khan to venture into television. Aamir, however, was hesitant at first but agreed and worked upon the concept of the show for two years. In an interview with Zee News, he said, “Initially I was scared to do the show as we were travelling on a different path. I was worried. It was in a way difficult, but we knew what we are doing is different, but it comes straight from our heart.”He also added, “I cannot say I understand TV completely. I was earlier scared to go ahead with the project. I can only say I have made this show with complete honesty and without compromising on anything.”
The shooting of the show took place in several states of India and Aamir traveled extensively over several weeks to various places in Rajasthan, Kashmir, Kerala, Delhi, Punjab, and in the North-East.The studio portions of the show were shot in Vrundavan Studio and Yash Raj Studios in Mumbai.Aamir was adamant about naming the show ‘Satyameva Jayate’ as he felt it completely gelled with the theme, which indicated that the show is of, for and belongs to people of India. However, Aamir later learnt the fact that the title ‘Satyameva Jayate’ belonged to the country and cannot be registered for the copyrights as it cannot be exploited on a creative level for promotional activities. The team however went ahead and borrowed the title.
The concept of the show was not revealed in the Indian media until the show officially went on air on 6 May 2012.There were also no get-togethers, parties or press conferences organized to discuss the content, leading up to the premiere of the show.However, various sources reported the show to be based on “the common man” rather than being fictional.Also, based on its content, it was mostly referred as a talk show discussing social issues like child labour, health problems and other issues affecting the country. Aamir, who is known for keeping secrecy for his movies,was quoted saying, “I don`t want to talk much about how the show will be, and about its format. I want everyone to see it directly on TV.”However, commenting on the theme of the show, he said, “The show is about
meeting the common man of India, connecting with India and its people.”He also added, “Through this show we understand the problem of the people, we are not here to make a change. I am no one to change anything. I don`t think I am in the position to change anything else. I feel understanding a problem and feeling it or holding one’s hand or hugging is also important. I may not have the solution, but at least I can hear and understand.”